Many of you will be familiar with the Carlton Draught Big Ad. This
was a commercial released virally in July last year, before hitting our
TV screens. The commercial took both the Australian and International
advertising industries by storm.
To date, the Big Ad has won over 25 awards including Gold and Silver at
AWARD, Silver at the Clios and now a Gold Lion at Cannes. The Gold Lion
is one of the highest accolades a Television Commercial can receive.
TVCs have always provided an enormous base of work and support to
many who work in our industry, be it in editing or production.
Advertising, like film, television etc. has suffered in Australia in
recent years, so it is great to see we are still producing work that
stands out on the world stage.
The Carlton Draught Big Ad was directed by Paul Middleditch, shot by Andrew Lesnie ACS
and edited by Peter Whitmore ASE.